Unit size guide pages: one page for each unit type renters search for

Why one page per unit type

Google matches a search to a page, and a page about one thing matches better than a page about everything. A renter searching "10x10 storage unit" plus your town is asking a specific question. A page titled "Storage units" with a table of twelve sizes is a vague answer; a page titled "10x10 storage units in Haddon Mill" with what fits, today's rate, three photos and a reserve button is an exact one. In our October snapshot of 14 towns, listing marketplaces and review sites held an average of 1.8 of the page-one web results for "storage units [town]".

The mix is shifting toward small units, which makes the small-unit pages more valuable than they were. On Storable's platform, 5x5 reservations rose from 27.9% of the mix in 2024 to 32.8% in 2025 while 10x10 fell from 22.3% to 20.1%.¹ A facility whose site only talks about "units" is invisible for the fastest-growing search.

The size guide

Every unit page should carry a size guide, and the facility should have one page that holds the whole guide. What fits in a unit is general guidance, not a measurement, so say so, and tell people to measure their own sofa and your door opening. The descriptions below follow one national operator's published size guide, because it is the wording renters have already read on the first page of results:²

What each unit page carries

1. A title that says the size and the town. "10x10 storage units in Haddon Mill" as the page title and the heading. Not "Units", not "Storage Solutions".
2. What fits, from the guide above, labeled general guidance, with the door width and whether the unit is drive-up or interior.
3. Today's rate and its conditions. The rate a renter will pay at move-in. If a web rate applies, say for how long and what the admin fee is. If you do not do introductory rates, say that; after a page of teaser rates it is a relief to read. The pricing pages guide covers this in full.
4. Three photos of that unit type: the door closed, the door open on an empty unit, the row or hallway it sits in.
5. Availability in plain words. "Available now" or "Waitlist, usually two to three weeks". A renter who reserves a unit you do not have writes the review.
6. How to reserve: a button to your own management software's reservation page, not to a marketplace widget that charges you per move-in for a renter who was already on your site.
7. Gate hours, office hours and the address, the same on every page.

Eight to ten such pages cover a typical facility: 5x5, 5x10, 10x10, 10x15, 10x20, climate-controlled (as a type, with the sizes it comes in), drive-up, vehicle, and RV and boat if you have it. They are short, 250 to 400 words each. The point is that each one answers one search completely.

The climate-controlled page

This page earns its own section because "climate controlled storage" is one of the most searched unit types and the one facility sites most often bury in a table footnote. It should say what climate control means at your facility (a temperature range, humidity control or not), which sizes it comes in, what it costs over the same size non-climate (on Storable's platform the gap was about $9 a month in 2025; your number is your number), and who needs it: furniture with veneer, photographs, electronics, anything stored through a summer in your state.¹ Photograph the hallway, not the door.

RV, boat and vehicle pages

Vehicle renters search differently: "rv storage near me", "boat storage [the lake]", "covered rv parking". The page should give the space length (20 feet fits most cars, 35 feet most RVs and boats on a trailer, per the same size guide), whether spaces are covered, enclosed or open, the gate's turning room, whether there is a dump station or power, and the drive time from the boat ramp or the campground people use.² In a town with a lake, this page can stand alone on page one for months, because nobody else bothers to write it.

Town pages: only for towns you serve, and never a template

Over 69% of renters travel less than 20 minutes to their unit, so a facility may draw from two or three real towns.³ A page for each is worth building. The rule is that each page is written from the facility's side of the road for that specific town: the drive time, the road people take, the landmark they pass, which gate to use, whether the facility is on the way to the big-box store people from that town drive to anyway.

What you must not do is build one page and swap the town name in twelve times. Google's spam policies list "having multiple domain names or pages targeted at specific regions or cities that funnel users to one page" as doorway abuse, and a site that does it can lose all its pages from the results, not just the copies.⁴

A worked page: 10x10 storage units in Haddon Mill

The page title and heading: "10x10 storage units in Haddon Mill". The first paragraph, in full: "A 10x10 unit is 100 square feet, about the size of a small bedroom, and fits the contents of two small bedrooms: a queen mattress set, a dresser, a sofa and about twenty boxes. Our 10x10 units are drive-up, with a roll-up door 9 feet wide, on the second row from the gate. The rate today is $109 a month. That is the rate at the counter and the rate next year; we do not do first-month specials and there is no admin fee. Gate hours are 6 am to 10 pm every day; the office is open Monday to Saturday 9 to 5. Reserve below or call the office." Then three photos (door closed, door open on an empty unit, the row), a short "what fits" list, a line on climate control ("we also have 10x10 climate-controlled units at $124; here is the difference"), the reserve button to your own software, and the address and map. Four hundred words. It answers the search completely, and nothing on it has to be rewritten unless the rate changes.

The photo shot list

Phone camera, a clear morning, the sun behind you. For each unit type: the door closed, showing the number; the door open on a clean empty unit, from the threshold; the row or hallway it sits in. For the facility: the sign from the road in both directions, the gate and keypad, the office door and counter, the lighting at dusk, the cart, the dump station if you have one, the RV row with a vehicle in it (with the owner's permission). Twenty-five photos cover a facility. Name the files for what they show before uploading, and use the same set on the profile.

The questions each page should answer, because renters ask them on the phone

• How big is it, really, and what will not fit through the door?
• What does it cost today, and will that change?
• Is it drive-up or inside, and is there a cart?
• Can I get in on Sunday evening?
• Do I need my own lock, and what kind?
• Do I need insurance, and can I use my renter's or homeowner's policy?
• Is it month to month, and how do I move out?
• Can I see it first?

Put the answers on the page in that order, in the words the office uses on the phone. Those questions are also searches, and a page that answers them is a page Google can match to them.

What Google reads from the code

Add structured data for the facility once, on every page: the SelfStorage type (a schema.org type under LocalBusiness), with the name, address, phone, geo coordinates, opening hours for the office and the URL.⁶ It takes an hour and it removes any doubt about what the site is and where the business sits, which is part of how Google matches the site to the profile. Each unit page gets its own title and description, and the pages link to each other (the 10x10 page mentions the 10x15 for people who are not sure), so that a renter who lands on the wrong size can get to the right one without going back to Google.

Why these pages are worth the work: the length of stay

A renter is not one month of rent. On Storable's platform the average length of stay was 18.5 months in the fourth quarter of 2025 and 19.3 months in the first quarter of 2026; the SSA's demand study found about 25% of renters stay one to two years and 24% stay more than two.⁵ At a $119 10x10, nineteen months is about $2,260 of rent from one page view that converted. A page that brings in two renters a month pays for itself many times over, and it keeps working after the month you built it.

What to do in the next hour

Open your site's units page and count how many sizes share it. Pick the one you have the most vacancy in right now. Write a page for it using the seven items above, take three photos of it on your phone, and publish it with the size and the town in the title. Then send the page's address to us with your facility name and we will include it in the free ranking check so you can see where it lands.